24th International AIDS Conference 2022

Headed by Anne Philpott, The Pleasure Project, UK is an international education and advocacy organisation working to eroticise safer sex and to put the sexy into safer sex. The brief required a bold fresh design to publicise a major study done by TPP with the World Health Organization, demonstrating that pleasure-inclusive sexual health interventions improve sexual health and condom use. TPP presented their paper and accompanying material at AIDS 2022, the 24th International AIDS Conference held from July 29 to 2 August 2022, in Canada and virtually. Balance handled design and production of all conference collateral for TPP. The social media campaign ran across Facebook, Twitter, Instagram and Linked-In.